Nov 9, 2020
MARKETING MOJO MATTERS - LOVE IT OR HATE IT
Most of the time, in my professional experience, people think that marketing is what you do when you are ready to collect money for the person, product, place, or thing you are "selling." You know, to get clicks, likes, and leads. That can be a small part of the strategy, but "marketing" begins at conception.
How can marketing begin at conception? After all, it's just an idea, or a gadget made in the garage, or a new coaching service. IDK. It doesn't matter, planning for marketing before you take the next step in development because that type of research will give you an indicator of how much money it will take to float to the top and turn actions into transactions. Marketing starts at conception.
Don't make the mistake of thinking a brand is a logo. A
brand isn't the logo, it's the ethos. "Why you do
what you do and who it will benefit. How are you making the
world a better place?"
Developing the culture of the brand will lead to the right creative, logo, color palette, font, and visual statement. It begins with the concept and now becomes the story you tell.
Marketing is like an octopus, there are many tentacles that must work synergistically together, when they do it's magical. But that doesn't happen very often because most people do not start marketing at conception.
For more information on me or my services, please visit my website, or send me an email.
WendiCooper@Mac.com - I would love to hear from you.
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