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 The 5 with Wendi Cooper

Every podcast has its reason. This podcast has no real reason other than to bring joy, humor, a new point of view, and a really fun way of looking at life. 

Each episode is unique and timeless - so scroll to Episode 1 and binge-listen!  

 Improvisation is a love of mine, so as a Live Host I've learned one better be good at it...add the ability to edit on the fly, and each episode is guaranteed to be spontaneous, make you love, laugh, cry, or open your eyes to finding joy.  

Here's to health and happiness for all humankind.


Nov 9, 2020


Most of the time, in my professional experience, people think that marketing is what you do when you are ready to collect money for the person, product, place, or thing you are "selling."  You know, to get clicks, likes, and leads.  That can be a small part of the strategy, but "marketing" begins at conception.

How can marketing begin at conception?  After all, it's just an idea, or a gadget made in the garage, or a new coaching service.  IDK. It doesn't matter, planning for marketing before you take the next step in development because that type of research will give you an indicator of how much money it will take to float to the top and turn actions into transactions.  Marketing starts at conception.

Don't make the mistake of thinking a brand is a logo.  A brand isn't the logo, it's the ethos.   "Why you do what you do and who it will benefit.  How are you making the world a better place?"   

Developing the culture of the brand will lead to the right creative, logo, color palette, font, and visual statement.  It begins with the concept and now becomes the story you tell.

Marketing is like an octopus, there are many tentacles that must work synergistically together, when they do it's magical.  But that doesn't happen very often because most people do not start marketing at conception.

For more information on me or my services, please visit my website, or send me an email.  


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