Episode 117 The Truth About Podcasting

Nov 11, 2020

There are 1.5 Million Podcasts Globally and 34 Million Episodes

If you are thinking about starting a podcast, then you need to read the stats below, join the Podcast Movement's Community FB Group, and swear that you will commit to at least one year.

Why, because only the strong survive in podcasting, and this episode is going to tell you why.  It will also enlighten you as to the real reason so many people, ordinary people, podcasts.

Indie Podcasting is the backbone and foundation of podcasting, I think we need to show some respect.

Here are some statistics you may enjoy.  

United States

• 75% of the US population is familiar with the term “podcasting”
• 50% of all US homes are podcast fans
• 55% (155 million) of the US population has listened to a podcast
• 37% (104 million) listen to podcasts at least every month
• 24% (68 million) listen to podcasts weekly
• 16 million people in the US are “avid podcast fans”
• 51% of podcast listeners are male, 49% female
• Age of listeners:
  • 12-34: 48%
  • 35-54: 32%
  • 55+: 20%
• 63% of podcast listeners are white
• 41% of monthly podcast listeners have a household income over $75K (vs 29% for the US population)
• 25% of US podcast listeners have a 4-year college degree (vs 19% of US population)
• 51% employed full-time (vs 44% of US population)

If you are thinking about starting a podcast, drop me an email.

[e-mail]

www.wendicooper.com