May 20, 2020
Reviews - 5 Stars - Endorsements
AKA: Sex, Lies and Video Tape
Why do we listen and trust a bunch of people who we have never met convince us to dig into our pockets to buy a product that they obviously are being paid to, I'll be kind, "feature".
Testimonials have always driven consumers to buy direct - but on
TV they are regulated strictly by the FTC Guidelines.
But what about amazon.com, Target.com, BedBathandBeyond.com, all an open door to customer reviews - or "uncontrolled focus groups".
Why do we put so much weight into listening to a total stranger? And no reliable way to cross check if they even have a heart beat?
Instagram and Youtube influencers are making tons of cash
endorsing products based on their social currency - but aren't
they just "ads" in reverse?
BTW, This episode has been downloaded 80 Million times - it is the best episode ever recorded. 5.5 stars our of 5