Aug 24, 2020
How does one sell a product using sound effects? Well, when the world is watching on live TV and a live demonstration isn't working, I figured out a way to use the power of sound effects to get the unique selling proposition across to the audience on national TV - it worked, selling out over 4,000 units in just 4 minutes on HSN. What product was it? And why am I talking about it 20 years later?
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