Sep 9, 2020
sounds great, doesn't it? It is catchy for sure and gets you
wondering what could possibly be new about sex?
Well, in 2000 I had a client who had developed a training video for How To Give A G Spot Orgasm - he called it NEW SEX NOW. The only problem was that he couldn't market it as a training video because the rest of the world considered it porn.
faced with convincing the world that it was in fact a training
video - that looked pretty much like porn, but it wasn't. 20
years ago selling porn was not that easy...if you know what I mean.
There are rules in advertising.
It has never been easy to market sex. Ever. 20 years ago it was much more difficult.
My concept was to create a set of commercials that commuters during drive time would look forward to hearing. Like vignettes acted out on the radio by different characters. The listener would hear the catchy jingle and they would know that a "New Sex Diary" story was about to be told - Genious - to this day! All direct response was to an 800 call center - there was no buying it online, not even for porn.
This weekend I found the CD Master in my garage. I had thought it was lost forever.
New Sex Diaries campaign, was never approved for air due to sexual content - not even by KROCK in Los Angeles.
Too bad there wasn't IGTV, Youtube, Sirius XM, or podcasting back then!
listen - enjoy - and let me know what you think!
Wendi Cooper is an award-winning writer, producer, creative director, and direct response marketing consultant. Owner of C Spot Run Productions, El Segundo, CA.