Oct 6, 2020
Prime Day is Bullshit Day Across America
Are you getting excited to search the Deals on Prime Day?
This year Prime Day was moved from June, a great time to clear out
the FBA (Amazon) warehouses to make room for the holiday inventory
which typically starts in June. How do I know? Well,
I've been a Registered Brand Seller on Amazon for 7 years and as
such, I have a deep inside look at the ever-changing,
behind-the-scenes of Amazon.
Amazon Prime is constantly growing in the United States: as of
December 2019, there were an estimated 112 million U.S. Amazon
Prime subscribers, up from 95 million in June 2018. On average,
Amazon Prime members spent 1,400
U.S. dollars on the e-retail platform per year. March 2019 data
also states that non-Prime members only spent 600 U.S. dollars
annually.
Amazon Prime
In 2019, Amazon generated 19.21 billion U.S. dollars in
revenues through its subscription services segment.
Subscription services do not only include Amazon Prime revenues,
but also audiobook, e-book, digital video, digital music and other
non-AWS subscription services.
...during a February 2019 survey, 20 percent of Amazon Prime members
stated that they shopped on Amazon a few times per week, with
seven percent saying that they did so on an (almost) daily
basis.
In 2019 Amazon Prime Day grossed 7.6B USD world-wide
But you can't shop a DEAL if you are not a Prime Member
It is only about increasing subscriptions - this is from The New York Times - Wirecutter
Why should you care as a consumer? Listen to my perspective in
this episode.
Wendicooper.com