Oct 6, 2020
Prime Day is Bullshit Day Across America
Are you getting excited to search the Deals on Prime Day?
This year Prime Day was moved from June, a great time to clear out the FBA (Amazon) warehouses to make room for the holiday inventory which typically starts in June. How do I know? Well, I've been a Registered Brand Seller on Amazon for 7 years and as such, I have a deep inside look at the ever-changing, behind-the-scenes of Amazon.
Amazon Prime is constantly growing in the United States: as of
December 2019, there were an estimated 112 million U.S. Amazon
Prime subscribers, up from 95 million in June 2018. On average,
Amazon Prime members spent 1,400
U.S. dollars on the e-retail platform per year. March 2019 data
also states that non-Prime members only spent 600 U.S. dollars
In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services.
...during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.
In 2019 Amazon Prime Day grossed 7.6B USD world-wide
But you can't shop a DEAL if you are not a Prime Member
It is only about increasing subscriptions - this is from The New York Times - Wirecutter
Why should you care as a consumer? Listen to my perspective in