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 The 5 with Wendi Cooper

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  2. Episode 95 Smoke and the Mirror Behind Amazon Prime Day

Episode 95 Smoke and the Mirror Behind Amazon Prime Day

Oct 6, 2020

Prime Day is Bullshit Day Across America

Are you getting excited to search the Deals on Prime Day?  

This year Prime Day was moved from June, a great time to clear out the FBA (Amazon) warehouses to make room for the holiday inventory which typically starts in June.  How do I know?  Well, I've been a Registered Brand Seller on Amazon for 7 years and as such, I have a deep inside look at the ever-changing, behind-the-scenes of Amazon.  

Statista.com 

Amazon Prime is constantly growing in the United States: as of December 2019, there were an estimated 112 million U.S. Amazon Prime subscribers, up from 95 million in June 2018. On average, Amazon Prime members spent 1,400 U.S. dollars on the e-retail platform per year. March 2019 data also states that non-Prime members only spent 600 U.S. dollars annually.

Amazon Prime

 In 2019, Amazon generated 19.21 billion U.S. dollars in revenues through its subscription services segment. Subscription services do not only include Amazon Prime revenues, but also audiobook, e-book, digital video, digital music and other non-AWS subscription services.

...during a February 2019 survey, 20 percent of Amazon Prime members stated that they shopped on Amazon a few times per week, with seven percent saying that they did so on an (almost) daily basis.

In 2019 Amazon Prime Day grossed 7.6B USD world-wide

But you can't shop a DEAL if you are not a Prime Member

It is only about increasing subscriptions - this is from  The New York Times - Wirecutter

  • From now until October 12, Amazon is offering Prime members a $10 credit to use on Prime Day when members spend $10 on items sold by select small businesses.
  • From now until October 14, Prime members can spend $10 at Whole Foods Market online or in-store to get $10 to spend on Amazon during Prime Day.
  • Prime members who spend $10 in an Amazon Go store through October 14 get $10 to use during Prime Day.
  • Prime Members can use the QR code in the Fresh In-Store section of the Amazon app to get $10 to use on Prime Day when they spend $10.
  • Use your Prime account to spend $10 at checkout at an Amazon Books or Amazon Pop Up, and you get $10 to use during Prime Day.

Why should you care as a consumer? Listen to my perspective in this episode.

Wendicooper.com

WendiCooper@mac.com